SMS Campaign (10DLC) Management
Professional tier. Register 10DLC campaigns with QuestBlue for compliant business SMS in the US. Create campaigns, assign numbers, monitor status.
SMS Campaign (10DLC) Management
10DLC (10-Digit Long Code) campaigns are required for compliant business SMS messaging in the United States. CrystalQore integrates with QuestBlue to register and manage 10DLC campaigns. This ensures your business messages meet carrier requirements and avoid filtering or blocking.
Overview
10DLC allows businesses to send high-volume SMS from standard 10-digit phone numbers. Campaigns must be registered with carriers. CrystalQore provides:
- Campaign registration — Create and submit campaigns to QuestBlue
- Number assignment — Link numbers to campaigns
- Status monitoring — Track campaign approval and registration status
- Compliance — Meet US carrier requirements for business messaging
Business SMS in the US typically requires 10DLC registration. Unregistered numbers may be throttled or blocked by carriers. Consumer (P2P) use cases have different requirements.
Creating a Campaign
Navigate to Admin → SMS Campaigns — Open the 10DLC campaign management page.
Click Create Campaign — Start the campaign registration form.
Enter brand ID — Your registered brand identifier (from The Campaign Registry or QuestBlue).
Select campaign type — Choose the appropriate campaign type (e.g., Marketing, Customer Care, Mixed).
Enter company name — Legal or DBA name of your organization.
Select vertical — Industry vertical (e.g., Retail, Healthcare, Finance).
Provide description — Brief description of the campaign purpose and use case.
Sample message — Example of the type of messages you will send.
Submit — Submit the campaign for registration.
Campaign Fields
| Field | Description | Required |
|---|---|---|
| Brand ID | Registered brand identifier | Yes |
| Campaign type | Marketing, Customer Care, Mixed, etc. | Yes |
| Company name | Legal or DBA name | Yes |
| Vertical | Industry category | Yes |
| Description | Purpose of the campaign | Yes |
| Sample message | Example message content | Yes |
Assigning Numbers to Campaigns
After creating a campaign, assign phone numbers to it:
- Open the campaign in the campaign list or detail view
- Add numbers from your SMS number inventory
- Save — Numbers are linked to the campaign for carrier routing
Numbers must be assigned to a campaign to send business SMS. Unassigned numbers may not meet carrier requirements.
Campaign Status
Campaigns go through a registration and approval process:
| Status | Description |
|---|---|
| Pending | Submitted; awaiting carrier review |
| Approved | Campaign is active; numbers can send |
| Rejected | Rejected by carrier; review feedback and resubmit |
| Suspended | Temporarily suspended (compliance or carrier action) |
Monitor campaign status in the SMS Campaigns list. Address rejected or suspended campaigns promptly to avoid message delivery issues.
Campaign Types
Common campaign types include:
- Marketing — Promotional messages, offers
- Customer Care — Support, notifications, account updates
- Mixed — Combination of marketing and customer care
- 2FA — Two-factor authentication (often different registration path)
Select the type that best matches your use case. Incorrect type can lead to rejection or filtering.
Compliance and Best Practices
- Use accurate descriptions — Carriers verify that your stated use case matches actual messages
- Sample messages must be representative — Do not use misleading examples
- Keep brand registration current — Brand must be in good standing
- Monitor opt-out handling — Ensure STOP/UNSUBSCRIBE etc. are handled correctly in your SMS flows
- Avoid spam — Comply with TCPA and carrier guidelines
Related Documentation
| Page | Description |
|---|---|
| SMS Numbers | Assign and configure phone numbers |
| System Settings | QuestBlue API configuration |
| SMS Module | End-user SMS usage |